My goal with this project was to bring the Eventbrite event listing up to a responsive design, which has the potential to grow alongside the rest of our product as we re-work our event creation experience and our purchase flow. Aside from making the page responsive, one of the other big things that the business wanted to accomplish with this project was to normalize the look and feel of our listings so that consumers would know what to expect.
By moving ticket selection to a modal it also allows the page to let the event description convince its viewers that the event is worthwhile before asking them to decide whether they want to attend or not. Once they decide they do want to go, the purchase modal provides a very focused purchase experience.
I worked as both UI and UX design for the first several months, but was later graced with the UX chops of Jeff Zundel to help polish up the interactions before launch.